Relevancy. All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right ?
Relevancy. It’s a difficult thing to accomplish in commercials…especially during the “Big Game” when most people are expecting a good laugh and entertainment. It’s hard to identify with a man who’s blocked in by a bunch of chimps or the house sitter who brings your grandfather back from the dead. No…It’s not every day that together, a struggling car marker and a talented artist, attempt to reposition themselves for a come back…a message that resonates deep with the American people.
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